When Microsoft announced the real name of its much-anticipated Project Natal, now Kinect, and its release date, this November 4th, came the backlash of its ambivalent price. The glorified motion-censor camera was cataloged on websites like Amazon and Best Buy for pre-order with a $149.99 price tag. Even
Microsoft's Official Online Store lists Kinect for pre-order at just shy of $150.
The store does state that "official pricing has not been announced" and that $149.99 is just "an estimate and subject to change." Much evidenced by the fact that Microsoft has not confirmed any price, even though the listings seemed to be sufficient evidence for tech blogs, nor will any representative comment on it. Stephen Toulouse, Director of Policy Enforcement for Xbox LIVE,
stated the following through Twitter:
Guys I have nothing to do with Kinect Pricing. All prices now *no matter what the retail source* are placeholders. We've not announced.
Now,
Product-Reviews.net is citing
Xbox Evolved which claims "a Microsoft representative told the employees of a Texas Gamestop that Kinect would be $119."
There is no evidence of a Microsoft Rep telling anyone or establishment that the Kinect price will drop from its current estimation nor is there any record of Product-Reviews.net or Xbox Evolved being correct with speculation; Gamestop online
still lists the price as $149.99. Gamestop online guarantees "if the price drops before the release date, you will be charged the lower price," as do all the other online stores.
It appears Microsoft may be stuck in the pricing game with consumers scolding the high price and rumors circulating that
each Kinect device could be costing up to $150 to manufacture. 1Up does make a valid point, stating that Microsoft has in the past (especially with Xbox) sold hardware at a loss to gain market share and to make profit through software. There are currently 16 announced games for Kinect.
This may be a game changer!
Zune HD Gets 2 New Apps, and Another Twitter Update
e144 on 07-30-2010